BADASS Helmets are built for riders who refuse to compromise. Combining exceptional craftsmanship, serious comfort, and unmistakable style, BADASS delivers a helmet designed to satisfy even the most reluctant helmet rider.
Once you go BADASS, you won’t want to go back.
Always Imitated. Never Duplicated.
BADASS Helmet gained national attention with an appearance on ABC’s Shark Tank. Marix Stone and CEO Dr. Nancy Tanchel appeared before the Sharks and reached an on-air deal with Daymond John. After filming, they ultimately chose not to move forward with the deal when the proposed direction for manufacturing didn’t align with their vision for the BADASS Helmet brand.